Catalyst IA – FAQ
How We Work
(1) What are your areas of expertise?
We cover quantitative and qualitative research, analytics and data science, strategy and positioning, impact evaluation, customer experience and Voice of Customer, dashboards, and data storytelling. Our core sectors include banking, fast-moving consumer goods (FMCG) and retail, real estate, media/out-of-home (OOH), and the public sector.
👉 Explore Our Services
(2) How does a project start?
Every engagement begins with a briefing and scoping session, followed by problem-framing workshops, a detailed research plan (methodology, sample, deliverables), and an agile execution process with weekly milestones and steering committees.
👉 See Our Methodology
(3) What is the typical duration of a project?
From 2–4 weeks (focused diagnostic) to 8–12 weeks (comprehensive quantitative + qualitative + analytics program). Impact evaluations may extend to a full quarter.
(4) Who is on the project team?
A partner or research director, methodology and analytics lead, consultants, fieldwork manager (if relevant), and a project management officer (PMO) for quality.
Methods & Quality
(5) How transparent is your methodology?
We document criteria, weightings, and protocols for each study, and provide detailed technical annexes and a guide to reading the deliverables.
(6) How do you ensure objectivity?
We remain fully independent from vendors and service providers. Our recommendations are based solely on data and insights.
(7) How do you handle conflicts of interest?
We apply contractual non-conflict clauses and ring-fence teams if serving competing clients.
👉 Talk to an Expert
Data & Confidentiality
(8) How do you protect client confidentiality?
Restricted access, Non-Disclosure Agreements (NDAs) for all projects, encrypted storage, and “need-to-know” sharing only.
(9) What security measures do you apply?
“Clean desk / clear screen” policies, secure storage, strict access controls, and ongoing compliance monitoring.
(10) Where is the data hosted?
Choice of General Data Protection Regulation (GDPR)-compliant cloud hosting (European Union, Morocco, or client-requested jurisdiction) or on-premise client servers.
(11) What is your data retention policy?
Data is kept only for the project’s purpose and legal obligations, then deleted or anonymized.
(12) Are you GDPR and Moroccan law compliant?
Yes. We comply with:
- GDPR (General Data Protection Regulation)
- Moroccan Law 09-08 on personal data protection
- CNDP (National Commission for Personal Data Protection)
👉 View Our Data & Security Policy
Legal & Intellectual Property
(13) Who owns the deliverables?
By default, commissioned deliverables are client property. Only Catalyst IA’s generic assets (templates, libraries, code frameworks) remain proprietary.
(14) Can we publish a commissioned study?
Yes, provided it includes proper citation and a factual review step.
👉 Request a Proposal
Business Models
(15) What are your pricing models?
- Fixed fee per deliverable
- Time and Material (T&M) with cap
- Retainer subscription for ongoing tracking, dashboards, or customer listening programs
(16) What are your payment terms?
Payment is structured via a Purchase Order (PO) and a Master Services Agreement (MSA). Payments are staged by project milestones (e.g., 40/40/20) or monthly for Time and Material engagements.
👉 Talk to an Expert
Deliverables & Impact
(17) What deliverables will we get?
- Executive summary
- Bilingual report (English/French)
- Anonymized dataset
- Interactive dashboards
- Technical annexes (questionnaires, guides, codebook)
👉 See Our Case Studies
(18) How do you measure ROI and impact?
Through Key Performance Indicators (KPIs) such as Net Promoter Score (NPS), Customer Satisfaction (CSAT), retention, uplift, and acquisition costs, as well as counterfactual analysis and implementation roadmaps.
Ethics & Sustainability
(19) What are your ethical guarantees in fieldwork?
Informed consent, responsible incentives, protection of vulnerable populations, and third-party fieldwork audits.
(20) What is your ESG stance?
We carefully select engagements, assess social and environmental impacts, and integrate sustainability principles into our projects.
👉 Learn More About Our Approach
Glossary of Terms
- FMCG: Fast-Moving Consumer Goods
- OOH: Out-of-Home media (billboards, outdoor advertising, etc.)
- PMO: Project Management Officer
- NDA: Non-Disclosure Agreement
- GDPR: General Data Protection Regulation (EU)
- CNDP: Commission Nationale de contrôle de la protection des Données à caractère Personnel (Morocco’s Data Protection Authority)
- PO: Purchase Order
- MSA: Master Services Agreement
- SOW: Statement of Work (project-specific contract under an MSA)
- T&M: Time and Material
- KPI: Key Performance Indicator
- NPS: Net Promoter Score (measures likelihood to recommend)
- CSAT: Customer Satisfaction (score based on satisfaction survey)
- ESG: Environmental, Social, and Governance
What are your two primary services?
Fully Managed IT Services – Tecnologia monitors, manages, supports, and secures all IT systems and users for a fixed and predictable monthly fee.
Co-Managed IT Services – We support internal IT as an extension of your team. This role includes patching, repetitive tasks, one-off services, and special projects. We handle the backend while in-house IT manages everything else.
What other services do you offer?
Cybersecurity
IT Consulting
Cloud Services
Network Connectivity (ISP Services)
What business problems do you solve?
By leading with IT strategy and compliance guidance, Tecnologia fills two major gaps in the IT provider industry. This expertise helps clients:
- Save time, money, and increase profitability.
- Reduce employee frustration and improve team morale.
- Solidify defenses against data breaches, ransomware attacks, and legal exposure.
- Lower cybersecurity and compliance risk
What are your core services?
Core Services are fixed, baseline foundational resources included in every Fully Managed IT Service Level Agreement.
- vCIO – Strategic direction, budgeting, planning, and consulting services with account reviews and IT roadmaps to advance your digital transformation.
Managed Services Concierge – Your point of contact for all account details. This trusted advisor is the quarterback between your vCIO and the service team, managing questions about IT services, invoices, and every piece of business enabling technology that supports decision making, collaboration, productivity, compliance, business continuity, security, and efficiency. - Client Management Tools – Professional Services Automation, Ticketing, CRM, Remote Management and Monitoring, Documentation, Communication, Notification, and Data Privacy.
- Vendor Technical Assistance – We interact directly with your other technology vendors for incident remediation, opening tickets, escalating requests, or working to resolve incidents within your IT environment.
- We will also answer basic questions about your environment or provide access to systems the vendor has requested when approved by the client, such as allocating IP addresses for a copier, a security camera vendor or allowing network traffic for a vendor’s service.
- This assistance covers hardware manufacturers, software development firms, cloud service providers, ISPs, telecommunication brokers, printer and copier companies, and local couriers.
- Procurement Services – Tecnologia sources products exclusively from authorized channels and recommends business-class solutions. We also identify configuration options, ensure proper registration, manage licensing and warranties, and guarantee that all products are genuine.
Network Management – Monitoring, Administration, Reporting, Domain Name, and SSL Certificate Management, Remote Incident Remediation, and On-site Incident Remediation.
If a client has more than one location – with expanded Network Management & Vendor Technical Assistance requirements – additional Core Services charges will apply.
How are you different?
Tecnologia selectively partners with growing organizations that like applying strategy and budgets to a proven IT process based on standards and best practices – to improve performance and lower risk.
Tecnologia creates and maintains powerful, quiet, and secure IT systems by actively engaging and advising our clients in regularly scheduled Strategic Business Reviews with a vCIO.
Most Tecnologia locations limit new client onboardings to two per month. This approach allows us to institute comprehensive, data-driven quality controls – on the front end – which create increasing operating leverage for our clients throughout the lifetime of the relationship.
How do you maximize responsiveness?
Тecnologia is responsive by design. We partner with organizations that appreciate the value of following a standards-based approach to inform the architecture and lifecycle management of their IT systems.
This alignment allows clients to enjoy business optimizing technology that doesn’t require constant, reactive, emergency intervention – so they have more time to focus on growing their business.
We give users direct access to support, which eliminates bottlenecks and allows us to collect data and insights to identify training gaps and recommend system improvements.
Our Service Level Agreement prioritizes client matters and response times by P1, P2, P3, and P4. A significant server or cloud application outage is a P1.
Assisting with a password reset is a P4. Good news: we can set you up with a self-serve password solution, so you don’t have to open a ticket.
The outcome is similar to the concept of compound interest. When you invest in the process over time, both quality of service and responsiveness accrue. Failure to invest (or starting late) makes it impossible to catch up.
What is your industry focus?
Operationally mature organizations in the following verticals:
- Professional
- ServicesCPA
- Legal
- Finance
- Insurance
- Real Estate
- Consulting
- Manufacturing
- Healthcare
- Nonprofit